Saturday, October 29, 2011

Don't all customers look for the lowest price?

My answer is, only the uneducated customer.

In remodeling, home repair and landscaping there is usually unforeseen issues and customer changes that equate to 15% to 40% increase in the price. That’s why I don’t do bids, I do estimates. I am never the low guy because I am honest about the bigger picture of the project and it’s potential hidden issues.


So when a customer seeks the lowest price they can get a desperate, bad contractor or a dishonest one. The bad contractor typically hides or does a cover up on hidden issues that gets worse over time and ends up costing the home owner more money to fix later.

The dishonest one bids low and typically has strong add-on clauses in the contract. (It’s called omission bidding). When all the hidden problems are reviled and the price soars, the customer is now stuck with the added expense they weren't expecting. (And that contractor, because now their house is torn apart)

An honest contractor educates the customer on the potential hidden areas and is up front about the potential unforeseen issues and costs related to them. They have the add-on clauses in their contract, but the customer knows there will probably be additional expenses. You are helping the customer fix their problem and doing it inside a realistic budget that they are fully aware of. The difference between quality remodelers and the other eighty percent is just that, education, customer service and honesty.

Chris

Cascadia Design Build

No comments:

Post a Comment